Maruti Suzuki Ertiga crosses 10 lakh sales: Decoding its sales and success

Maruti Suzuki India today announced that the Maruti Suzuki Ertiga MPV has achieved sales of one million units (10 lakh) in the Indian market. The MPV was launched back in April 2012, and this milestone comes after the Maruti Brezza achieved the million-sales milestone in December 2023. The company also revealed that the number of first-time Ertiga buyers have increased up to 41%, and 66% of the Ertiga buyers consider it as a pre-determined choice.The Ertiga currently has a market share of 37.5%.

So what really stood out for the Maruti Suzuki Ertiga? As a package, Ertiga is a value-for-money offering. Back then in it’s segment, the Toyota Innova was an expensive offering and it’s not for the masses, that’s where the Ertiga plugged this gap. The Ertiga is affordable, fuel-efficient and also offers lots of features and space. Moreover, company’s service network helped families and fleets adopt the MPV. The Maruti Suzuki Ertiga is offered in both petrol and CNG options. This also helped the company to fill in the gap left by the company’s withdrawal from the diesel market in April 2020.

Maruti Suzuki also said that the Ertiga is the fastest MPV to reach one million units. Within a year of launch the company sold 1 lakh units and by 2019 the company sold 5 lakh. And it took just another 4 years for the company to sell another 5 lakh units. The company also also sells the Ertiga in many other countries such as North America, Indonesia, South Africa, Philippines, Middle East, Pacific Islands, Caribbean and more.

The MPV is offered in four variants – LXi, VXi, ZXi and ZXi plus with prices ranging from Rs 8.7 lakh to 13.5 lakh (ex-showroom). The top-of-the-line variant gets features such as a 7-inch touchscreen infotainment system with Arkamys Surround Sense, wireless Android Auto and Apple CarPlay, semi-digital instrument cluster MID with turn-by-turn navigation, Suzuki Connect with over 40 features, remote A/C, automatic headlamps, cruise control, dual-tone alloy wheels, cooled cup holders, second-row roof mounted AC and much more.In terms of safety, the MPV gets 4 airbags, ABS with EBD and BA, hill-hold assist, ESP, ISOFIX mounts and a reverse parking camera with sensors.

The MPV is powered by a 1.5-litre DualJet engine which puts out 103hp at 6000rpm and 136.8Nm at 4400rpm. Gearbox options include a 5-speed manual and a six-speed torque converter. It has 20.51kpl of fuel efficiency with the manual gearbox and 20.30kpl with the auto. As mentioned before, the MPV also gets a CNG option but it only gets a 5-speed manual and has a claimed efficiency of 26.11km/kg.