Meta Announces Removal of More than 27 Million ‘Bad Content’ on Facebook and Instagram in India

Meta has announced that it has removed a total of over 27 million pieces of bad content across 25 policies for Facebook and Instagram in June in India. According to the company, it took down over 21.8 million pieces of content across 13 policies for Facebook and over 5.9 million pieces of content across 12 policies for Instagram.

The company gave these numbers in its monthly report published in compliance with the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

Big digital and social media platforms with more than 5 million users are required to publish monthly compliance reports in accordance with these rules. “We measure the number of pieces of content (such as posts, photos, videos or comments) we take action on for going against our standards. Taking action could include removing a piece of content from Facebook or Instagram or covering photos or videos that may be disturbing to some audiences with a warning,” the company said in the report.

Reports received for Facebook

Meta said that Facebook received 22,437 reports through the Indian grievance mechanism, and said that it provided tools for users to resolve their issues in 3,507 cases. These include pre-established channels to report content for specific violations, self-remediation flows where they can download their data, avenues to address account hacked issues etc.

“Of the other 18,930 reports where specialised review was needed, we reviewed content as per our policies, and we took action on 4,916 reports in total. The remaining 14,014 reports were reviewed but may not have been actioned,” Meta said.

Reports received for Facebook

On Instagram, the company received 19,913 reports through the Indian grievance mechanism. Of these, it provided tools for users to resolve their issues in 6,155 cases. For the other 13,758 reports where specialised review was needed, Meta reviewed content and took action on 4,913 in total. The remaining 8,845 reports on Instagram were reviewed but may not have been actioned.

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