Urmila (58) and her daughter Aarti Samant (35) started their business, Masala Tokri, in February 2019 with an initial investment of Rs 1 lakh. Their brand has gained success as they now make a monthly revenue of over 9 lakh and ship more than 5,500 packets of spices to other countries. Urmila has always had a passion for cooking and decided to turn her art of making spice blends into a profession. She started by sharing her mixes with friends and family, and eventually created a group on WhatsApp where she received orders. By 2018, she had loyal customers and started exporting her masalas to countries like the UK, Singapore, Dubai, and the UAE. Aarti joined the business to help her mother and took on sales, marketing, and promotion-related tasks. They differentiated their brand by focusing on packaging and the unique taste of their spices. 80 percent of their spice blends are sourced from India and are free of chemicals and preservatives. They have also provided employment opportunities for other women and maintain a friendly work environment. Masala Tokri sells a variety of masala mixes and can be found in retail outlets such as Shital Innovative Foods, Zida Impex LLP, Amazon, Flipkart, and more.
Mother and Daughter Join Forces to Transform Their
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