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Surprisingly, the promotional activities for the movie have been minimal leading up to its release. According to trade experts, a well-executed promotional campaign could have further boosted the collection. Despite the lack of promotion, it is anticipated that the film will still rake in an impressive 45 crore rupees on its first day, with the potential for even higher earnings in Mumbai post-promotion.
‘We don’t want things to be ugly,’ says ‘Salaar’ producer Vijay Kirgandur as he opens up on box office clash with Shah Rukh Khan’s ‘Dunki’
Notably, the team has undertaken zero efforts in promoting the movie, specifically targeting the Hindi viewing audience, banking on Prabhas’s existing popularity in the Hindi film industry. In a recent development, the production house released a promotional video featuring interviews with director Prashanth Neel, actor Prithviraj Sukumaran, and Prabhas, conducted by none other than the renowned ‘RRR’ director SS Rajamouli. This interview is scheduled for release on December 19, just ahead of the movie’s launch.
Directed by Prashanth Neel, the creative mind behind the blockbuster KGF, ‘Salaar’ narrates a compelling tale of friendship between two characters. Despite the ongoing fan clashes on Twitter triggered by the official trailer release, the team seems unfazed. The fans have initiated comparisons between the trailers of ‘Dunki’ and ‘Salaar.’ Earlier, the team had disclosed that the chosen release date has astrological significance, emphasizing their focus on this aspect rather than the box office clash.
The stage is set for an intense face-off at the box office, and fans eagerly await the cinematic showdown between ‘Salaar Part 1: Ceasefire’ and ‘Dunki.’