The new TVs also offer seamless connectivity with existing networks and devices, as well as integration with smartphones through the Smart Mobile Connect feature.
Bengaluru: Samsung, India’s largest consumer electronics company, has launched its ultra-premium Neo QLED 8K, Neo QLED 4K and OLED TVs for 2024 at the ‘Unbox & Discover’ event in Bengaluru. The Korean brand claims that their new lineup would redefine the home entertainment experience with AI-driven solutions and cutting-edge technology.
Here are details of all the new Samsung AI powered TVs.
Samsung Neo QLED 8K Features
The flagship Neo QLED 8K TV is powered by the advanced NQ8 AI Gen3 processor, which features a Neural Processing Unit (NPU) that delivers an eight-fold increase in neural networks compared to its predecessor. This ensures exceptional viewing experiences with crisp details, regardless of the input source.
The Neo QLED 8K boasts several AI features, including AI Picture Technology for outstanding clarity, AI Upscaling Pro for transforming content to match the 8K display, AI Motion Enhancer Pro for enhanced clarity during motion-intense content, and Real Depth Enhancer Pro for lifelike depth.
Neo QLED 4K and World’s First Glare-Free OLED
The 2024 Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, rendering content in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes.
Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. The OLED TVs are powered by the same NQ4 AI Gen2 Processor and feature Real Depth Enhancer and OLED HDR Pro for enhanced picture quality1.
Smart Experiences and Seamless Connectivity
Samsung has curated localized Smart Experiences for Indian consumers, including gaming, entertainment, education, and fitness services. The new TVs also offer seamless connectivity with existing networks and devices, as well as integration with smartphones through the Smart Mobile Connect feature.
The 2024 lineup also introduces widgets, transforming TV screens into personalized dashboards for monitoring home status, camera feeds, energy usage, weather updates, and more. Security is ensured through Samsung Knox, providing robust protection for connected experiences1.
Pricing and Availability
As part of the pre-order offer until April 30, 2024, consumers purchasing the Neo QLED 8K, Neo QLED 4K, and glare-free OLED range will receive a free soundbar, Freestyle, or Music Frame, depending on the model. Consumers can also avail up to 20% cashback depending on the model.
- Samsung’s Neo QLED 8K range starts from Rs 319,990
- Samsung’s Neo QLED 4K range starts from Rs 139,990
- Samsung’s OLED range starts from Rs 164,990