The company said that the auction ranges from two-wheelers and cars to construction equipment, tractors, and trucks, featuring over 13,000 assets. The Freedom Auction 2023 witnessed transactions exceeding Rs 100 crore through the sale of over 3,400 inventories in a single day, it said.
Embracing innovation, SAMIL offered the mix of Phygital Solutions – a fusion of Physical and Digital platforms. The cutting-edge technology, including Desktop Live Bidding and the MySAMIL App, enabled buyers and sellers to engage seamlessly. Live Streaming of auctions on the MySAMIL mobile App allowed real-time participation, regardless of location, it added.
“The resounding success of conducting 120 auctions across 120 locations in a single day truly underscores the monumental achievement. The participation of more than 17,000 customers hailing from 500 cities in the SAMIL Freedom Auction further exemplifies our outreach,” Sameer Malhotra, Director & CEO – SAMIL said.