Melanie Nolan, a single mother of three from Victoria, had been working in the health industry for eight years. It was during her own pregnancy that she noticed a gap in the pre-natal market. Many women were experiencing nutritional deficiencies, post-partum depletion, and iron deficiency despite taking their prenatal vitamins. This realization sparked Melanie’s idea for a range of high-quality supplements that could be purchased without a prescription.
In 2019, Melanie launched The Natal Naturopath women’s clinic, which consists of qualified Australian naturopaths focused on women’s and mothers’ health. She later developed her own pre-natal and iron supplement. The launch of her supplement in October 2022 generated $30,000 worth of sales in just 15 hours. To this day, Melanie’s monthly earnings from her supplements reach around $115,000 and continue to grow.
Her first product, EverNatal, is designed for women to take before, during, and after pregnancy. It contains the highest amount of choline compared to any prenatal supplement in Australia, which is important for healthy fetal brain and central nervous system development. The second supplement in her range is IronBiotic, which helps prevent dietary iron deficiency, supports energy and red blood cell production, and maintains digestive health.
Melanie’s supplements are vegan and packaged sustainably to reduce plastic waste. Positive customer reviews praise the products for their effectiveness and lack of side effects. However, Melanie doesn’t want to be solely known as a supplements business owner. She aims to provide support and education to women in various health challenges. She plans to expand her supplements range in the future, focusing on sustainable ingredients such as algae oil instead of fish oil.
Melanie’s ultimate goal is to bridge the gap between baby care and mother care and create a company that not only benefits other women but also supports her own daughters. She encourages women to consult with their medical professional before taking her supplements and to visit The Natural Naturopath’s website for more information on side effects and ingredients.