Apple emerged as the number one brand in the Indian tablet market with a 25% market share, according to a report by CyberMedia Research. The iPad (9th-gen) and iPad (10th-gen) were amongst the best-selling tablets in India. Apple’s iPad 9 Series and iPad 10 Series captured 42% and 22% market share respectively.
The report highlights a 29% quarter-on-quarter (QoQ) growth in India’s tablet market, with 5G Tablets showing a 7% year-on-year (YoY) growth. Wi-Fi tablet shipments surged 12% YoY, claiming a 54% shipment share. Notably, the premium tablet segment exhibited a 48% QoQ growth. However, the overall tablet market witnessed a 22% YoY decline in Q2 2023.
According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The tablet market’s expansion was driven by the adoption of Wi-Fi-enabled tablets in education and healthcare sectors. Tablets have found utility in electronic health records (EHR) management, telemedicine, patient monitoring, and more, enhancing efficiency and patient care. The ongoing shift to 5G holds immense promise, revolutionising work, learning, and leisure experiences.”
Larger-screen tablets a ‘hit’ among buyers
In Q2 2023, Apple, Samsung, and Lenovo were the top three tablet manufacturers in India, with market shares of 25%, 25%, and 23%, respectively. Tablets with 8-inch displays accounted for 18% of all tablet shipments in India, while tablets with 10-inch or larger displays accounted for 73% of shipments, according to the report.
There are a few possible reasons for the popularity of larger-screen tablets in India. One possibility is that Indian consumers are increasingly using tablets for entertainment purposes, such as watching movies or playing games. Larger screens are better suited for these activities than smaller screens. Additionally, larger-screen tablets may be more comfortable to use for tasks such as reading or working on documents.
Samsung secured the second spot with a 25% market share. Samsung’s Tab A8 (Wi-Fi+ 4G) and Tab A7 Lite (Wi-Fi + 4G) accounted for 31% and 23% market share respectively. This means that Samsung sold 31% of all tablets in the Rs 25,000-Rs 50,000 price range, and 23% of all tablets in the Rs 10,000-Rs 25,000 price range.
Lenovo held the third position with a 23% market share. Lenovo’s Tab M10 (HD) 2nd Gen (Wi-Fi) and Tab M8 HD (Wi-Fi) series held 17% and 13% market share respectively, primarily in the value-for-money tablet segment (Rs 7,000-Rs 25,000)
The report highlights a 29% quarter-on-quarter (QoQ) growth in India’s tablet market, with 5G Tablets showing a 7% year-on-year (YoY) growth. Wi-Fi tablet shipments surged 12% YoY, claiming a 54% shipment share. Notably, the premium tablet segment exhibited a 48% QoQ growth. However, the overall tablet market witnessed a 22% YoY decline in Q2 2023.
According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR), “The tablet market’s expansion was driven by the adoption of Wi-Fi-enabled tablets in education and healthcare sectors. Tablets have found utility in electronic health records (EHR) management, telemedicine, patient monitoring, and more, enhancing efficiency and patient care. The ongoing shift to 5G holds immense promise, revolutionising work, learning, and leisure experiences.”
Larger-screen tablets a ‘hit’ among buyers
In Q2 2023, Apple, Samsung, and Lenovo were the top three tablet manufacturers in India, with market shares of 25%, 25%, and 23%, respectively. Tablets with 8-inch displays accounted for 18% of all tablet shipments in India, while tablets with 10-inch or larger displays accounted for 73% of shipments, according to the report.
There are a few possible reasons for the popularity of larger-screen tablets in India. One possibility is that Indian consumers are increasingly using tablets for entertainment purposes, such as watching movies or playing games. Larger screens are better suited for these activities than smaller screens. Additionally, larger-screen tablets may be more comfortable to use for tasks such as reading or working on documents.
Samsung secured the second spot with a 25% market share. Samsung’s Tab A8 (Wi-Fi+ 4G) and Tab A7 Lite (Wi-Fi + 4G) accounted for 31% and 23% market share respectively. This means that Samsung sold 31% of all tablets in the Rs 25,000-Rs 50,000 price range, and 23% of all tablets in the Rs 10,000-Rs 25,000 price range.
Lenovo held the third position with a 23% market share. Lenovo’s Tab M10 (HD) 2nd Gen (Wi-Fi) and Tab M8 HD (Wi-Fi) series held 17% and 13% market share respectively, primarily in the value-for-money tablet segment (Rs 7,000-Rs 25,000)
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