People who work behind the scenes on movie sets and concert tours understand how their work can often go unnoticed and unappreciated. However, Taylor Swift is ensuring that her staff’s hard work does not go unnoticed this summer. As part of her Christmas in July bonus spree, Swift has given out approximately $75 million (US$55 million) in bonuses to those who worked on her successful Eras Tour, including dancers, caterers, drivers, riggers, and more, according to a source. One trucking company hired by Swift revealed that its drivers received a surprise check worth $130,000 (US$100,000), each accompanied by a handwritten note from Swift. The founder and CEO of the trucking company stated that this amount was life-changing and far exceeded the usual bonus his drivers receive. He also mentioned that this money could help his employees put down payments on houses or establish college funds for their children. The bonuses were distributed during a routine meeting, where Swift’s father made a surprise visit and announced the bonuses on behalf of Taylor. Each bonus was accompanied by a thank-you note and a wax seal with Swift’s monogram. Despite the seemingly large bonus, the truckers have made significant sacrifices for this job. They have spent extensive time away from their families, working grueling hours on the road. The impact of Swift’s tour has not only been felt by the workers but also by the locations where she has performed. Her shows have sold out stadiums, injected millions of dollars into local economies, and boosted hotel revenue in certain cities. According to a report, Taylor Swift’s U.S. tour has the potential to generate $4.6 billion in total consumer spending, surpassing the GDP of 35 countries.
Taylor Swift generously gives $130K in bonuses to truckers and a staggering $75M in total to Eras Tour staff
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