The 6 Biggest Hair Color Trends for 2024, According to the Pros

A modern twist on those piecey early aughts highlights, “ribbon lights” are what Rez is predicting will be trending everywhere in 2024.  “It’s not the chunky raw stripes of [that] time, but a more refined and elevated vibe on the look,” he says. “[There’s] a lot of dimension, especially in the back and underneath area to really pop the lighter ribbons.” 

We especially love Joan Small’s face-framing balayage take on these refined chunky highlights that bring warmth to her dark brown strands.

Red Hot

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Emily Ratajkowski, Dua Lipa, Megan Fox, and so many of our faves—red hair was huge in 2023, and both Perry and Rez say that we’re bound to see more of it in the new year. “Depending on skin tone and eye color, red hair can be super fun to try,” Rez explains.

You can go for a deep crimson like Lipa or go for a more natural subtle auburn as seen on Fahy. Regardless of what red shade speaks to you, aftercare is important. To keep color from fading, use a shampoo and conditioner like the Morocconoil Color Care. It uses argan oil’s antioxidant properties to protect hair from environmental stressors and has a color defense shield to fight against sun damage. 

Iridescent Blonde

Jennifer Lopez attends the 2018 MTV Video Music Awards at Radio City Music Hall on August 20 2018 in New York City

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