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The best new shampoo options recreate the salon experience without the user having to step foot outside. “Salon stylists are known to cocktail shampoos to benefit that particular head of hair,” explains Dhairius Thomas, celebrity hairstylist who’s worked with stars like Rihanna, Jazmine Sullivan, and Normani. “Now, you can achieve that same result with just one product.”
The Best Shampoo Formulas
- For Dry Hair: Gisou Honey Infused Hair Wash Shampoo, $37
- For Hyper-Specific Hair Solutions: Prose Custom Shampoo, $32
- For Dullness: Alo Glow System Shine Shampoo, $24
- For Natural Textures: Pattern Hydration Shampoo, $20
- For Everyday Use: Crown Affair The Ritual Shampoo, $36
- For Damage: Olaplex No.4 Bond Maintenance Shampoo, $30
- For Bond-Building: Bumble and Bumble Bond-Building Repair Shampoo, $34
- For Dandruff: Jupiter Balancing Shampoo, $24
- For Reactive Scalps: Nécessaire The Shampoo, $28
- For Blondes: Amika Bust Your Brass Cool Blonde Repair Shampoo, $28
- For Thinning Hair: Vegamour GRO Revitalizing Shampoo, $48
Jenna Perry, who Dua Lipa and Bella Hadid turn to for custom color, is particularly familiar with bringing the salon experience home during client house calls. “It’s always a funny moment when I have to ask them to lay on the kitchen counter in order to wash their hair!” When choosing a cleanser, she has a motto: “Treat your hair like you would your skin. When the seasons change, our hair has different wants and needs.” French hairstylist Julien Farel, whose namesake salon can be found in Manhattan’s Regency Hotel, agrees. “The scalp is more than just the place where your hair grows,” he says. “The same way that you cleanse, moisturize, and exfoliate the rest of your skin should apply to your scalp.” Los Angeles native Iggy Rosales, hairstylist to celebs like Kali Uchis and Paris Hilton, suggests that identifying what your hair needs, today, is step one. “Do you have colored hair? Do you have breakage? Do you use heat on your hair?” he asks. “This will allow you to pick the perfect cleanser for your hair type and give you the best results.” Then, there’s the importance of cleansing without stripping. “Curly hair is in a class of its own!” says hairstylist and braid specialist Janelle Sands, an educator for CURLS (the brand that celebs like Cardi B and Doja Cat relied on for Grammy Award prep). She looks for hydrating plant-based ingredients and steers clear of sulfates because “wavy, curly, and coily hair all have one specific need: moisture.”
Mirroring our current lifestyles, our hair needs are ever-evolving. Those experiencing stress-related changes may benefit from “a routine that includes a healthy hair diet, supplements, and topicals as well as nourishing, hydrating, keratin-boosting, and pH-balancing products,” says hair restoration expert Dr. Rae Lynne Kinler, noting that over 30 million women in the U.S. suffer from genetic or female-pattern hair loss, a topic driving demand for growth-stimulating actives (like TikTok’s rice water promises) and supplements like Nutrafol. According to Naeemah LaFond, Amika’s global artistic director, “reading labels and looking for shampoos with not only healing and reparative claims, but also the powerful ingredients to back those claims, is how we should always shop.”