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In 2020, Disney CEO Bob Chapek announced “a strategic reorganisation” to prioritise “streaming services”. Yes, in 2019, Marvel’s Captain Marvel took $1billion at the box office but cinema seats are so last year.
So now Disney and Marvel present $260million blockbuster The Marvels.
But, if fans want to grasp what’s going on, they need to sign up to Disney+ and do some serious bingeing first.
A largely incoherent plot sees Brie Larson’s Captain Marvel form a tag team with two streaming superheroines – Kamala Khan (Iman Vellani) from Ms Marvel and Monica Rambeau (Teyonah Parris) from WandaVision.
An intergalactic war is playing out (stream Secret Invasion for details) which has marooned Nick Fury (Samuel L Jackson) on a space station with worried technicians in slim-fit tracksuits.
So he turns to the three superheroines to stop a disgruntled alien (Zawe Ashton) from doing something terrible to “space time”.
Luckily, they have a secret weapon – a magic bangle which allows them to swap places during cheap-looking CGI action scenes.
Disney+ nuts should get something out of this mash-up but casual cinemagoers will wonder if Marvel has disappeared up its own black hole.
The Marvels, Cert 12A, In cinemas now