TVS Racing, Alpinestars partner for rider safety gears: Details

TVS Racing, a part of TVS Motor Company, has partnered with Alpinestars for rider safety gears. The manufacturer announced the collaboration at the third edition of its Motosoul event. Subsequently, seven custom builds based on the newly launched flagship models – TVS Apache RTR 310 and TVS Ronin – were unveiled.
The company said that with the co-branded riding gear, it aims to enhance the overall riding experience, extending beyond the track to co-branded riding gear and urban wear.

Besides the announcement on the partnership with the TVS Motor showcased seven motorcycles based on the newly-launched Apache RTR 310 and the Ronin, developed in collaboration with popular custom builders, including the ones residing overseas. The custom builds include the Ronin named ‘RYOMA’ by Smoked Garage (Indonesia), a Ronin custom by Rajputana Customs (India), and the Ronin Factory custom named Dark Bobb. Additionally, Smoked Garage presented the Apache RTR 310 custom named ‘Trickster,’ and three stunt custom bikes by TVS Factory stunt riders on the Apache RTR 310.
TVS sold 3,64,231 units in November 2023, registering a massive 31 percent growth as against the 2,77,123 units sold in the corresponding month last year. Speaking of the domestic market, the bike maker grew 50 percent on the YoY basis as it clocked 2,87,017 units as compared to the 1,91,730 sold in November 2022.
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