Volkswagen launches new VWe: VW Experiences’ first drive to Ladakh in June 2024

Volkswagen India has launched a new community-centric initiative called ‘Volkswagen Experiences’ (VWe), aimed at bringing together customers and fans of the brand for enriching interactions. Under this initiative, the manufacturer has unveiled its first offering: ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’. This will be a lifestyle self-driving expedition and promises a journey across the Himalayas and into Ladakh.
The company said that the participants will have the opportunity to experience driving Volkswagen cars, including the Virtus, Taigun, and Tiguan models. The expedition will be organized in two parts from June 9th to 14th and June 18th to 23rd, 2024.

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The inaugural chapter of Volkswagen Experiences will commence in June with a five-night, six-day drive starting from Chandigarh on June 9th. This self-driving adventure will wind its way through the majestic Himalayas, travel across the Spiti Valley and end in Ladakh. A second expedition, departing from Leh on June 18th, will retrace the route back to Chandigarh, concluding on June 23rd.
Enthusiasts can register for this journey and explore more about Volkswagen Experiences on the dedicated website. In other developments, the company is gearing up to bring its first all-electric model to our shores as part of its EV transition strategy. VW had already unveiled the ID.4 EV, which will likely be launched in India sometime later this year. It will arrive in India via the CBU route.
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