Say dry shampoo and what immediately comes to mind is an aersol can you use on days two or three after washing your hair to prolong a blowdry.
But this week, there’s a different style of dry shampoo in town that is winning plaudits from women around the country and racking up millions of views on TikTok.
Step forward Aveda’s Shampowder Dry Shampoo ($46).
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The clever dry shampoo powder has an innovative formula that uses potent plant powders to absorb excess oil, impurities and sweat, instantly infusing your hair with volume and texture to refresh and lengthen your style.
Montmorillonite clay absorbs excess oils on scalp and hair, while tapioca starch helps instantly boost volume and keep styles in place.
TikToker Bambi Does Beauty shared a clip on the platform showcasing the dry shampoo powder in action and raving that “it has been the biggest gamechanger” for her hair.
“Powdered dry shampoos are better than aersol cans,” she captioned the clip — which has since racked up 2.5 million views on the platform.
According to Aveda, one of the reasons why you’ll love the dry shampoo powder is because it provides a light and non-sticky feel to the hair and allows for easy massaging into the roots, resulting in a more natural finish than aerosol options.
With powder dry shampoos, you also have more control over the amount of product you can put into the hair — and the packaging is compact and travel-friendly, making it perfect for on the go.
Over on the Aveda website, it’s a bestseller and is winning rave reviews from shoppers.
“I have a short pixie cut and I usually have to wash my hair very regularly to avoid that icky feeling after using pomades and texturisers,” one reviewer wrote.
“With this, I do not, I am on day four and my hair still looks amazing and feels fresh and clean, no icky feels.”
Another added: “Love love love this. This is just the best dry shampoo ever. Smells amazing and so eat to use. Doesn’t leave my hair white and brushes through lovely”.
For more information and to shop the Aveda Shampowder Dry Shampoo, head here now.