Woolworths and Coles have dropped the prices on more than 1,000 essential buys in the lead-up to Christmas.
The supermarket giants say they’ve made the move in an attempt to help customers save more as the cost of living crisis continues to escalate.
On Monday, Woolies confirmed that has reduced prices of more than 400 summer essentials by an average 18 per cent.
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Some of Woolworths’ key Prices Dropped for Summer savings include:
- Woolworths range of 600g sausage packs – down almost 30 per cent, now $5. This is the lowest price on individual packs since 2019
- Baby leaf mix 300g – was $5, now $4
- Inghams Chicken Wing Nibbles 1kg – was $9, now $7
- Green Beanette pre pack 300g – was $4.50 now $3
- Corn Cobbettes 425g – was $5.50, now $3.75
- Mix A Mato Mini Tomatoes 320g – was $5.90, now $3.75
Woolworths also says that widespread deflation on fruit and vegetable prices means that some fresh produce is down as much as 40 per cent.
“As the weather warms up we know these are some of the products that customers are buying more of, so we want to help them spend less on these seasonal staples,” Woolworths Supermarkets Managing Director Natalie Davis said.
“We’ve included products that are perfect for the barbeque in our Prices Dropped and Low Price programs. There are price drops on sausages, chicken kebabs and chicken tenders, which can be paired with several salad kits that are available from $4, including the Woolworths Classic Coleslaw Kit.
“Summer is also a great time to enjoy our great Australian fresh produce and increase your intake of fresh fruit and veg for a healthier start to the new year. And with prices continuing to stay low, fresh fruit and veg are excellent quality and value right now.
“Our Woolworths own brand products also continue to offer delicious and affordable options for our customers, while thousands of weekly specials will continue to run.
“There are lots of ways to spend less and we know customers are looking for more specials and offers. We’ve seen strong customer demand to our recent Prices Dropped program including 20 per cent off all our standard lamb cuts, where customers bought 60 per cent more lamb chops and cutlets in the first week of the program.
“We encourage our customers to look for our catalogues and check out our specials online to find even more value in their shop. Customers can now also filter products online by best unit price, to add the best value into their shopping baskets.”
Coles reductions
Coles, meanwhile, has announced that it is also dropping the prices on popular buys from Wednesday, November 29.
Some of the key reductions include:
- Coles Sausages 550g – was $6.60, now $4.50
- Coles The Original Beef Sausages 550g, Coles Chicken – Sage &Thyme 550g, Coles Pork Chipolatas 550g, Coles Beef Garlic & Herb 550g, Coles Beef and Pork chipolatas 550g – was $6.60, now $4.50
- Coles Simply Thin Pork BBQ Sausages, Honey BBQ and Thin BBQ Sausages 560g – was $6.50, now $4.60
- Tamar Valley The Creamery Yoghurt Strawberries and Cream 170g – was $9, now $6
The retail giant says the latest reductions are on top of the recent price drops they’ve implemented in stores across Australia, confirming that more than 600 items are now cheaper.
In the past few weeks, Coles has dropped the prices on these items:
- Coles RSPCA Chicken Breast Fillets large pack – was $11, now $10
- Coles RSPCA Chicken Drumsticks large pack – was $4.50, now $4
- Thomson’s Deli English Style Ham Quad Pack 400g – was $7, now $6
- Capilano Pure Honey upside down squeeze – was $8.60, now $7.50
- Coles Finest white sourdough Vienna loaf – was $7, now $6.50
- Doritos Cheese Supreme Corn Chips 380g – was $8.50, now $6
- Pampas Sheets Frozen Pastry Puff kg – was $6.50, now $5.50
- Steggles Chicken Breast Tenders crumbed 400g – was $10.50, now $5.50, which is a saving of 48 per cent
- Lifesavers Icy Pole 8pk – was $9, now $6
Like Woolworths, Coles says it has seen widespread reductions on fruit and vegetables.
Compared to last year, the recent average price of corn is 37 per cent cheaper, while capsicum and zucchini is down 30 per cent and eggplant is 20 per cent less.
Coles is also selling Calypso mangoes for just $2.50 in selected states, while avocados are down to $1 in some parts of Australia as well.