Woolworths has confirmed a major change to its popular range of mud cakes, effective immeditately.
This week, the supermarket is launching a new Hokey Pokey flavour in store and online for a limited time only.
Developed by the Woolworths bakery team, the Hokey Pokey Mudcake is made with milk chocolate and coated in honeycomb pieces.
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The new flavour is the latest version of the popular dessert, which has included Mint Choc, Orange Choc and Birthday Cake.
“Hokey Pokey continues to be a popular ice cream flavour, and we wanted to bring this classic taste to our mud cake range,” a Woolworths spokesperson said.
“In the past, we’ve experimented with a few ice cream flavours, like last year’s Cookies & Cream mud cake. It was a huge hit.
“Bringing delicious chocolate and honeycomb together, we hope everyone can enjoy this sweet treat, whether it’s a convenient dessert or becomes part of a larger celebration cake masterpiece. As the name suggests, that’s what it’s all about.”
Woolworths sells more than 2.6 million cakes are sold each year, which equates to a staggering five mud cakes every minute.
The Hokey Pokey Mudcake 600g is available in all stores for $7 from Wednesday, May 8.
The limited edition product will join the iconic mud cake range available at Woolworths, which includes traditional chocolate, white chocolate and caramel.
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